Connecting Space Hong Kong
Beside my work in advertising I also collaborate as a creative director with Connecting Spaces Hong Kong - Zurich (www.connectingspaces.ch), a platform for artistic collaboration initiated by the Zurich University of the Arts. I am taking care of the corporate image, mainly for the communication of their art exhibitions. The core aim is to keep a consistence across all the communication pieces. I decided to use part of the logotype, as a main visual element, which each time is newly interpreted by a different designer in a creative and different way.
Boötes is a Hong Kong based charitable organization for the advancement, development, cultivation and promotion of cultural activities. I was asked to develop their corporate identity and brand language. The main idea is to understand this cultural cooperative as a constellation, that aggregates a diverse array of actors to one another, institutions to individual artists, the teams works to another, in order to develop different projects.