Like Cheese on Macaroni is a personal ongoing project, which started as a t-shirt collection with the aim to become in a second step a food brand. The t-shirt collection, in this case, becomes a sort of teaser campaign.
Local Italian companies, attracted by the design of the shirts, got in touch with me asking for the design of new product labels.
When something fits perfectly, in Italy we say it’s "Like Cheese on Macaroni”. This expression shows the passion for food in Italian culture.
I invited a select group of international designers to develop their own designs inspired by Italian food, and expressing the joy of this culture.
Each product has a unique story, which is reinterpreted in a fresh new style. Once the designs were done, I invited some documentary photographers to develop visual stories based on each design. These stories were used on social networks to create brand contents.
(On going project)