Online banner campaign celebrating Bojan Krikic joining the spanish national team.
To celebrate this, we leveraged the existing Nike claim "take the game to the next level" and built on the fact that Bojan was about to become the youngest player ever to join the spanish national team. A Bojan life chronograph was created, counting his age in years, months, days, hours minutes, seconds and milliseconds, until he stepped on the pitch in la Rosaleda stadium. The moment Bojan stepped on the field, the chronographs stopped and the following message appeared:
Bojan takes the game to the next level (Produced in 2009)
Life counter watch. The idea was that people could type in their date of birth, and in turn the watch would tell them exactly how many years, months, days, hours, minutes and seconds they have been alive. Building on the Nike claim, "just do it", the goal of the watch was to keep people motivated, especially in relation to sports and how they spent their time.