"WITH" is a bookazine made for "Connecting Spaces Hong Kong - Zurich", a platform for transcultural collaboration initiated by the Zurich University of the Arts.
It’s a publication brimming with layers of personality and collaboration, creating an aesthetic that is part scrap book, part fine art. Each of the different collaborations in “WITH” are visualized in a myriad of ways. The soft covered book printed on cyclus paper with an open stitched spine takes on a flexible form. The diversity of projects among the pages showcases individual voices throughout the book and represent a fuse of collaboration with colourful edges. The projects are connected by a unified visual language that takes into consideration individual qualities through the use of an overlap image effect that follows a strict grid. Breaking in on every page, this procedure aims to create an experimental system that is able to generate multiple layouts from what appears to be an organized mess.
The visual language, manifests a fine line between a book and a magazine, celebrating its diversity, not only in the layout, but in the multiple uses of different typefaces, from sans serif, serif, monospace, display, alongside highlighted text in comic bubbles.
For the launch of the bookazine I made a print and poster campaign that illustrates collaboration between cultures, art forms and disciplines. (Book design, print/poster and digital campaign produced in 2018)
Every year 100 Million girls are missing. They're neglected, aborted, murdered. Simply because they are girls. To aid Unicef in creating awareness of this injustice I developed a visual concept, which represents the gravity of this issue. The campaign reached 6 millions viewers, 2.4% of those visited the website, 3.3% of those where converted into donators (4.752 people). The campaign, produced in 2014, incorporated print, poster, TV-viral and a brochure.
Print and poster campaign for the new Nike sponsorship of the soccer team Zenith St. Petersburg. St. Petersburg is known for its aristocratic history where as Zenit St. Petersburg FC prides itself on meritocracy. What counts is passion and hard work. Headline: Blue blood is earned, not inherited. (Campaign produced in 2010)
TV and viral campaign for the launch of the new Honda CR-V.
Distances are measured in km. So what happens if you count landscapes instead of kilometers? This is how the "Landscape odometer" was born. (Campaign produced in 2008)
TV spot and print campaign for the new Seat TDI engine with selective pump injector technology. The concept shows how fuel is exploited in a new way thanks to the new technology. (Campaign produced in 2005)
Calendar and Print campaign for Honda spare parts.
When you do not use original parts for your motorbike it becomes
something else but not a motorbike. It is like dressing up the bike in a fancy way.
(Campaign produced in 2006)
TV, print and poster campaign for the Nike Spanish National team, Euro 2008.
The Spanish team had experienced a tough couple of years and received extensive criticism from both fans and the press. Building on the already existing international headline "take the game to the next level", this campaign demonstrates the teams commitment to succeed by featuring each football player personally vowing to address a specific criticism or expectation. (Campaign produced in 2008)
Print campaign and calendar for the Spanish beer company Estrella Damm. The concept was based on the notion that when one drinks refreshing Estrella Damm, he or she is immediately immersed into a Mediterranean world, and associated holiday mood. (Campaign produced in 2008)
Print and calendar campaign for Honda spare parts. If one does not use original Honda parts for their motorbike, it is likely to become something other than a real motorbike. Possibly it becomes a kind of a monster. (Campaign produced in 2007)
Like Cheese on Macaroni is a personal ongoing project, which started as a t-shirt collection with the aim to become in a second step a food brand. The t-shirt collection, in this case, becomes a sort of teaser campaign.
Local Italian companies, attracted by the design of the shirts, got in touch with me asking for the design of new product labels.
When something fits perfectly, in Italy we say it’s "Like Cheese on Macaroni”. This expression shows the passion for food in Italian culture.
I invited a select group of international designers to develop their own designs inspired by Italian food, and expressing the joy of this culture.
Each product has a unique story, which is reinterpreted in a fresh new style. Once the designs were done, I invited some documentary photographers to develop visual stories based on each design. These stories were used on social networks to create brand contents.
(On going project)
From charming little front garden to opulent park space, the landscape gardeners at “Die Privatgärtner” know how to create a green heaven. In cooperation with an illustrator, I created a corporate design including a type that thrives and blossoms. (Produced in 2013)
Ambient, calendar and print campaign for Honda spare parts. If you don't use original spare parts, the original specifications of the motorbike change and it will never be the same again. The idea was also brought to life by physically placing cut-outs of parts not belonging on motorbikes on real bikes in major cities all around Spain. (Campaign produced in 2005)
Connecting Space Hong Kong
Beside my work in advertising I also collaborate as a creative director with Connecting Spaces Hong Kong - Zurich (www.connectingspaces.ch), a platform for artistic collaboration initiated by the Zurich University of the Arts. I am taking care of the corporate image, mainly for the communication of their art exhibitions. The core aim is to keep a consistence across all the communication pieces. I decided to use part of the logotype, as a main visual element, which each time is newly interpreted by a different designer in a creative and different way.
Boötes is a Hong Kong based charitable organization for the advancement, development, cultivation and promotion of cultural activities. I was asked to develop their corporate identity and brand language. The main idea is to understand this cultural cooperative as a constellation, that aggregates a diverse array of actors to one another, institutions to individual artists, the teams works to another, in order to develop different projects.
“Keep calm and carry on.” It seems that London based company 'HelpMeToRelax' added a very contemporary layer to this archetypal British attitude. ‘HelpMeToRelax’ sells relaxation in the form of beautifully crafted audio clips. Conveniently downloadable through iTunes, the programs are tailored to familiar everyday situations and help listeners to find inner peace wherever they are. I developed a brand design and advertising concept for this new meditation experience which branches away from traditional guru misconceptions. Simple illustrations and colourful character design, made by Philipp Dornbierer, add a layer of humour and a dose of healthy irony to the brand communication, which has always been a British recipe for relaxation.
The Camino de Santiago: A TV spot proposed for the Galician Tourism Board in Spain. The Camino de Santiago has a very long history and tradition in Europe. For many it's a place of self-discovery. For others, it's an adventure away from the everyday bustle. Dipping into this insight and truth about walking the trail, the concept was based on a well-known item which for most people nowadays still captures their most meaningful moments: a diary or sketchbook. Headline: Walk towards yourself. (Produced in 2009)
TV campaign for the ONG SOS Racism Spain. (Campaign produced in 2007)
Print campaign for Honda Goldwing.
The concept cleverly dramatizes the invention of Honda motorbike airbags, in a visual metaphor. (Campaign produced in 2007)
TV and print campaign for Antistax gel.
(Campaign produced in 2002)
TV, print and poster campaign for the city council of Milan.
(Campaign produced in 2003)
Print and poster campaign for the launch of the La Gazzeta dello Sport website.
This was my first advertising campaign produced in 1999 and my first short list in Cannes.
Headline: Sport Mutation