Rent a Mamma is a social network and online platform developed by me, which on the one hand offers Italian mammas around the world the possibility to share their cooking knowledge, and on the other hand gives Italian cuisine lovers the chance to have a unique experience with original Italian cuisine.
Italy is world renowned for its gastronomic qualities and, as we know, all Italians believe that their Mammas cook the best food on earth. Italian MAMMAS embody the ancient culinary knowledge passed on from grannies to grandchildren for countless generations. Every Mamma has her own special recipe, a 5 star dish for her loved ones. So why not share this privilege with everybody? By offering a service where people can "rent" a real Italian Mamma, finally everyone has the opportunity to learn some of the secrets of real Made-in-Italy cuisine. www.rentamamma.com
Start up, Social network (on going project)
Integrated campaign promoting Pfister furniture's top care service.
The Top Care service from Pfister ensures that your sofa stays free of stains and dirt.
So now there is no excuse for not having a dog. The big idea was to encourage people to adopt shelter dogs without having to worry about dirt and stains on their sofas. In other words: Adopt a dog and let Pfister take care of your sofa.
(Campaign produced in 2011)
Every year 100 Million girls are missing. They're neglected, aborted, murdered. Simply because they are girls. To aid Unicef in raising awareness of this injustice I developed an idea in order to demonstrate the gravity of this issue and ultimately raise funds. According to Googletrends the names of female celebrities register as one of the highest Google searches. So we developed a set of unique Google ads, running on the day of human rights, which popped up whenever a specific popular female celebrity name was searched for. As an example, the copy on a banner read: "Your search - Beyonce - generated no search results. If she were born somewhere else, she may no longer exist. In some countries girls are murdered just because they're girls. Help Unicef fight this injustice.” The ads led directly to a microsite where the user could donate to specific Unicef projects that target abuse against girls. (Produced in 2014)
Unicef works tirelessly to improve living conditions for children in need all over the world. Every time a child smiles, we make an important step towards achieving this goal - and the image of this smile becomes the reward for the donor. Nowadays, everyone uses emoticons in digital communication. So why not turn a digital smile into something helpful for the real world? I developed an awareness campaign where you could make a donation simply by buying a Unicef Smiley. In this way, every digital smile represents a real child's smile. This campaign focuses on creating a social media movement. To drive regular donations, a new series of Smileys made by famous designers around the world, will be launched on asmyleforasmyle.ch and other social networks every month. (Ongoing campaign)
For the launch of Formula E in Hong Kong I was asked by TBWA Hong Kong to join their team as freelancer, and work on the creative direction.
We have created an integrated campaign called ‘We Are All Drivers’ that aims to capture the spirit of Hong Kong through the symbol of racing. This campaign is all about celebrating the individuals of Hong Kong – the people who are driving the future of the city.
(Campaign produced in 2016)
Online banner campaign celebrating Bojan Krikic joining the spanish national team.
To celebrate this, we leveraged the existing Nike claim "take the game to the next level" and built on the fact that Bojan was about to become the youngest player ever to join the spanish national team. A Bojan life chronograph was created, counting his age in years, months, days, hours minutes, seconds and milliseconds, until he stepped on the pitch in la Rosaleda stadium. The moment Bojan stepped on the field, the chronographs stopped and the following message appeared:
Bojan takes the game to the next level (Produced in 2009)
Life counter watch. The idea was that people could type in their date of birth, and in turn the watch would tell them exactly how many years, months, days, hours, minutes and seconds they have been alive. Building on the Nike claim, "just do it", the goal of the watch was to keep people motivated, especially in relation to sports and how they spent their time.
Voilà ma Suisse is an Engagement Campaign for Mazda Suisse. People have the unique chance to show their version of Switzerland to the world by driving a Mazda programmed as a Street view car. They drive their favorite route, take panorama-pictures from it and tell individual stories about the parts of Switzerland they have chosen to drive through. We released five of these stories as viral films to raise awareness of the campaign. In this way, people are able to discover a whole new Switzerland beyond the clichés of chocolate, cheese and watches. The campaign results after 15 out of 21 locations: 300.0000 unique visitors on website, 2.200 routes requested, 1.083.071 views on youtube . (Campaign produced in 2014)
I was asked by the Swiss Art Directors Club to develop the image for the ADC-Gala Awards in order to attract new young members. While I was browsing through the list of the ADC members, I discovered that the best Swiss Creatives wear beards. That’s why I thought about ‘The Überbeard’. The most creative beard made from the beards of the best. We invited the best Swiss Creatives to a barbershop and shaved some hair off their beards. Collecting and processing this beard hair by a special technique, we created ‘the Überbeard’. A video about the whole process was shared on social networks. Print ads, as well as a microsite showed all applicants portrayed wearing ‘The Überbeard’ (Corporate and promotional campaign produced in 2014)
Peak is a personal digital diary application developed by me that enables you to record and keep all your special moments: the highlights or 'peaks' of your life. It combines all the fun of social networks with tools to keep your personal info. With Peak you decide which experiences you want to keep private and which ones you want to share. Have a peak life! (Application produced in 2013)
When looking for a place to stay in Cape Town travelers are spoilt for choice. But their safari through the various hotel websites can soon turn into an odyssey of near-identical pictures of the Table Mountain and repetitive slogans. In this situation rating services like TripAdvisor are irremissible. They’ve long become trustful guides. That’s why the Trevoyan Guesthouse has chosen to let their guests do the advertising for them. Their new corporate concept consequently doesn’t feature advertisement copy but authentic guest comments about the place. All of which can be traced back to TripAdvisor. (Webpage and Corporate Concept produced in 2014)
“Keep calm and carry on.” It seems that London based company 'HelpMeToRelax' added a very contemporary layer to this archetypal British attitude. ‘HelpMeToRelax’ sells relaxation in the form of beautifully crafted audio clips. Conveniently downloadable through iTunes, the programs are tailored to familiar everyday situations and help listeners to find inner peace wherever they are. I developed a brand design and advertising concept for this new meditation experience which branches away from traditional guru misconceptions. Simple illustrations and colourful character design, made by Philipp Dornbierer, add a layer of humour and a dose of healthy irony to the brand communication, which has always been a British recipe for relaxation. (Produced in 2013)
Integrated campaign for the launch of the new Honda hybrid car.
The idea was based on an live challenge, where Grand Prix motorcycle racer, Dani Pedrosa, set an eco-challenge. It was not about being the fastest, but the most efficient. Do you drive better than Dani Pedrosa? People were invited to register for a test drive on ecodesafioinsight.com. Their test drive results were documented. The best ten were then invited to compete personally against Dani Pedrosa on a closed circuit. Headline: Eco-challenge insight. The challenge for everyone. The Hybrid for everyone. (Campaign produced in 2009)