Every year 100 Million girls are missing. They're neglected, aborted, murdered. Simply because they are girls. To aid Unicef in creating awareness of this injustice I developed a visual concept, which represents the gravity of this issue. The campaign reached 6 millions viewers, 2.4% of those visited the website, 3.3% of those where converted into donators (4.752 people). The campaign, produced in 2014, incorporated print, poster, TV-viral and a brochure.