A selection of brand design projects I’ve worked on over the years.
Die Privat Gärtner
From charming little front garden to opulent park space, the landscape gardeners at “Die Privatgärtner” know how to create a green heaven. In collaboration with an illustrator, I developed a corporate design featuring a type that thrives and blossoms. (Produced in 2013)
Illustrator: Yehteh
Help Me to Relax
‘HelpMeToRelax’ sells relaxation in the form of beautifully crafted audio clips. Conveniently downloadable through iTunes, the programs are tailored to familiar everyday situations and help listeners to find inner peace wherever they are.
I developed a brand design and advertising concept for this new meditation experience which branches away from traditional guru misconceptions. Simple illustrations and colourful character design add a layer of humour and a dose of healthy irony to the brand communication, which has always been a British recipe for relaxation. (Produced in 2013)
Illustrator: Yehteh
Like Cheese on Macaroni
This personal project began as a t-shirt collection and grew into the vision of a future food brand. The shirts served as a teaser campaign and soon caught the attention of Italian companies, who approached me to design product labels.
The name comes from an Italian expression for something that fits perfectly, a reflection of the country’s deep passion for food. To celebrate this, I invited international designers to create graphics inspired by Italian cuisine, and documentary photographers to turn each design into a visual story for social media. (Ongoing project)
The Trevoyan
With so many guesthouses in Cape Town offering near-identical images of Table Mountain, The Trevoyan needed a more authentic way to communicate. I developed a brand design that puts real guest reviews at the center of the identity. Instead of relying on slogans or staged imagery, the communication highlights authentic guest voices drawn directly from TripAdvisor. This approach not only sets the brand apart but also builds immediate trust, as every statement can be traced back to a genuine experience. (Produced in 2014)