Rent a Mamma is a social network and online platform developed by me, which on the one hand offers Italian mammas around the world the possibility to share their cooking knowledge, and on the other hand gives Italian cuisine lovers the chance to have a unique experience with original Italian cuisine.
Italy is world renowned for its gastronomic qualities and, as we know, all Italians believe that their Mammas cook the best food on earth. Italian MAMMAS embody the ancient culinary knowledge passed on from grannies to grandchildren for countless generations. Every Mamma has her own special recipe, a 5 star dish for her loved ones. So why not share this privilege with everybody? By offering a service where people can "rent" a real Italian Mamma, finally everyone has the opportunity to learn some of the secrets of real Made-in-Italy cuisine. www.rentamamma.com
Start up, Social network (on going project)
Every year 100 Million girls are missing. They're neglected, aborted, murdered. Simply because they are girls. To aid Unicef in creating awareness of this injustice I developed a visual concept, which represents the gravity of this issue. The campaign reached 6 millions viewers, 2.4% of those visited the website, 3.3% of those where converted into donators (4.752 people). The campaign, produced in 2014, incorporated print, poster, TV-viral and a brochure.
Integrated campaign promoting Pfister furniture's top care service.
The Top Care service from Pfister ensures that your sofa stays free of stains and dirt.
So now there is no excuse for not having a dog. The big idea was to encourage people to adopt shelter dogs without having to worry about dirt and stains on their sofas. In other words: Adopt a dog and let Pfister take care of your sofa.
(Campaign produced in 2011)
A mobile targeted spot about the universal truth that everyone's on their tiny screens, and that agencies and brands should seriously start thinking mobile first. First ever campaign from Facebook/ Instagram Asia-Pacific. (Campaign produced in 2016)
Unicef works tirelessly to improve living conditions for children in need all over the world. Every time a child smiles, we make an important step towards achieving this goal - and the image of this smile becomes the reward for the donor. Nowadays, everyone uses emoticons in digital communication. So why not turn a digital smile into something helpful for the real world? I developed an awareness campaign where you could make a donation simply by buying a Unicef Smiley. In this way, every digital smile represents a real child's smile. This campaign focuses on creating a social media movement. To drive regular donations, a new series of Smileys made by famous designers around the world, was launched on asmyleforasmyle.ch and other social networks every month. (Campaign produced in 2015)
Print and poster campaign for the new Nike sponsorship of the soccer team Zenith St. Petersburg. St. Petersburg is known for its aristocratic history where as Zenit St. Petersburg FC prides itself on meritocracy. What counts is passion and hard work. Headline: Blue blood is earned, not inherited. (Campaign produced in 2010)
Every year 100 Million girls are missing. They're neglected, aborted, murdered. Simply because they are girls. To aid Unicef in raising awareness of this injustice I developed an idea in order to demonstrate the gravity of this issue and ultimately raise funds. According to Googletrends the names of female celebrities register as one of the highest Google searches. So we developed a set of unique Google ads, running on the day of human rights, which popped up whenever a specific popular female celebrity name was searched for. As an example, the copy on a banner read: "Your search - Beyonce - generated no search results. If she were born somewhere else, she may no longer exist. In some countries girls are murdered just because they're girls. Help Unicef fight this injustice.” The ads led directly to a microsite where the user could donate to specific Unicef projects that target abuse against girls. More than 5.200.000 people visited the webpage. The visitors were converted to donators at a rate of 5%, which means that 260.000 new donators started supporting Unicef. (Produced in 2014)
I was asked by the Swiss Art Directors Club to develop the image for the ADC-Gala Awards in order to attract new young members. While I was browsing through the list of the ADC members, I discovered that the best Swiss Creatives wear beards. That’s why I thought about ‘The Überbeard’. The most creative beard made from the beards of the best. We invited the best Swiss Creatives to a barbershop and shaved some hair off their beards. Collecting and processing this beard hair by a special technique, we created ‘the Überbeard’. A video about the whole process was shared on social networks. Print ads, as well as a microsite showed all applicants portrayed wearing ‘The Überbeard’ (Corporate and promotional campaign produced in 2014)
Like Cheese on Macaroni is a personal ongoing project, which started as a t-shirt collection with the aim to become in a second step a food brand. The t-shirt collection, in this case, becomes a sort of teaser campaign.
Local Italian companies, attracted by the design of the shirts, got in touch with me asking for the design of new product labels.
When something fits perfectly, in Italy we say it’s "Like Cheese on Macaroni”. This expression shows the passion for food in Italian culture.
I invited a select group of international designers to develop their own designs inspired by Italian food, and expressing the joy of this culture.
Each product has a unique story, which is reinterpreted in a fresh new style. Once the designs were done, I invited some documentary photographers to develop visual stories based on each design. These stories were used on social networks to create brand contents.
(On going project)
TV and viral campaign for the launch of the new Honda CR-V.
Distances are measured in km. So what happens if you count landscapes instead of kilometers? This is how the "Landscape odometer" was born. (Campaign produced in 2008)
Print and calendar campaign for Honda spare parts. If one does not use original Honda parts for their motorbike, it is likely to become something other than a real motorbike. Possibly it becomes a kind of a monster. (Campaign produced in 2007)
TV, print and poster campaign for the Nike Spanish National team, Euro 2008.
The Spanish team had experienced a tough couple of years and received extensive criticism from both fans and the press. Building on the already existing international headline "take the game to the next level", this campaign demonstrates the teams commitment to succeed by featuring each football player personally vowing to address a specific criticism or expectation. (Campaign produced in 2008)
Voilà ma Suisse is an Engagement Campaign for Mazda Suisse. People have the unique chance to show their version of Switzerland to the world by driving a Mazda programmed as a Street view car. They drive their favorite route, take panorama-pictures from it and tell individual stories about the parts of Switzerland they have chosen to drive through. We released five of these stories as viral films to raise awareness of the campaign. In this way, people are able to discover a whole new Switzerland beyond the clichés of chocolate, cheese and watches. The campaign results after 15 out of 21 locations: 300.0000 unique visitors on website, 2.200 routes requested, 1.083.071 views on youtube . (Campaign produced in 2014)
TV spot and print campaign for the new Seat TDI engine with selective pump injector technology. The concept shows how fuel is exploited in a new way thanks to the new technology. (Campaign produced in 2005)
Calendar and Print campaign for Honda spare parts.
When you do not use original parts for your motorbike it becomes
something else but not a motorbike. It is like dressing up the bike in a fancy way.
(Campaign produced in 2006)
Uncle VS Uncle is a collaboration with the Singaporean photographer Aik Beng Chia. Both of us were interested in capturing middle age men from Hong Kong & Singapore in everyday life situations. These men are called "Uncles" in Asia as an acto of respect.
Aik Beng Chia and me decided to create a photographic online-challenge by posting on social networks pictures of uncles of our respective cities side by side. We invited the audience to vote for their favourite uncle of the day.
Check the project here:
Print campaign and calendar for the Spanish beer company Estrella Damm. The concept was based on the notion that when one drinks refreshing Estrella Damm, he or she is immediately immersed into a Mediterranean world, and associated holiday mood. (Campaign produced in 2008)
Connecting Space Hong Kong
Beside my work in advertising I also collaborate as a creative director with Connecting Spaces Hong Kong - Zurich (www.connectingspaces.ch), a platform for artistic collaboration initiated by the Zurich University of the Arts. I am taking care of the corporate image, mainly for the communication of their art exhibitions. The core aim is to keep a consistence across all the communication pieces. I decided to use part of the logotype, as a main visual element, which each time is newly interpreted by a different designer in a creative and different way.
Boötes is a Hong Kong based charitable organization for the advancement, development, cultivation and promotion of cultural activities. I was asked to develop their corporate identity and brand language. The main idea is to understand this cultural cooperative as a constellation, that aggregates a diverse array of actors to one another, institutions to individual artists, the teams works to another, in order to develop different projects.
Peak is a personal digital diary application developed by me that enables you to record and keep all your special moments: the highlights or 'peaks' of your life. It combines all the fun of social networks with tools to keep your personal info. With Peak you decide which experiences you want to keep private and which ones you want to share. Have a peak life! (Application produced in 2013)
Ambient, calendar and print campaign for Honda spare parts. If you don't use original spare parts, the original specifications of the motorbike change and it will never be the same again. The idea was also brought to life by physically placing cut-outs of parts not belonging on motorbikes on real bikes in major cities all around Spain. (Campaign produced in 2005)
“Keep calm and carry on.” It seems that London based company 'HelpMeToRelax' added a very contemporary layer to this archetypal British attitude. ‘HelpMeToRelax’ sells relaxation in the form of beautifully crafted audio clips. Conveniently downloadable through iTunes, the programs are tailored to familiar everyday situations and help listeners to find inner peace wherever they are. I developed a brand design and advertising concept for this new meditation experience which branches away from traditional guru misconceptions. Simple illustrations and colourful character design, made by Philipp Dornbierer, add a layer of humour and a dose of healthy irony to the brand communication, which has always been a British recipe for relaxation. (Produced in 2013)
Illuminated for the freedom of speech is a photographic series that I’ve created in Hong Kong. Freedom of Speech is what illuminates the young protesters in Hong Kong. Through their mobile phones they are able to give shape to their freedom of expression. Each illuminated face becomes a symbol of the desire to share the protest with the rest of the world. Communication is a powerful tool for democracy. The phone is no longer just a mere object for communication, or worse, a simple status symbol, instead it becomes a weapon which allows people to share their opinions and thoughts across a country, such as China, where freedom of speech is often limited. The exhibition: “ILLUMINATED for the freedom of speech” was an exhibition, which was taking place in Admiralty, one of the centres of the protest. All around the occupied area in Admiralty you can found thousands of messages of solidarity for the protesters from the rest of the population of Hong Kong. The exhibition was placed right at the heart of Admiralty’s occupied area, where all the students and supporting people of Hong Kong pass by. It integrated the “illuminated” photo series with the messages written on post-its placed on the walls. While going up the stairs, the visitors can found themselves on a virtual bridge, which conceptually links the two hemispheres of communication, the offline messages written on Post-its and the online messages from the mobile phones. (Produced in 2015)
The souvenir is one of the central topics of my artistic work. My last piece focuses on the city of Barcelona, whose image has changed a lot in recent years. I chose the Pakistani beer seller, a regular sight in the city, to be the emblematic figure of Barcelona. A statue of the Pakistani was created - a real size sculpture on the streets of Barcelona – as well as accompanying souvenirs – smaller versions of the statue. My aim with this piece was to open a dialogue about the life and integration of certain groups of immigrants in Barcelona and to encourage reflection on the evolution of cities and their image. Exhibited at: Base Elements Gallery, Barcelona, 2011 and Venice Biennale, 2011 (Intervention)
This project captures people openly confessing their deepest secrets in a photo booth. These confessions, however, never leave the photo booth because no sound is recorded. What we record are a series of images that show only the facial expressions and body language of the confessors. Photo Booth Confessions invites people to enter a space of intimacy where you can experience other's secrets, where fear, excitement and shame become visible but remain a secret. This art project was developed and produced in collaboration with Nuria Krämer and Golf Nuntawat in 2011.