Coke completes any meal. To show this, I turned the iconic Coke ribbon into a graphical steam effect above different types of food – clearly communicating the message in any language or location.
(Poster campaign produced in 2021)
GCD: Mike Pearson ~ CD and AD: Michele Salati ~ CW: Asela Marcellinem ~ Food Icon design: N&MS
Client: Charlotte Sng, Creative Director, Greater China ~ Steve Llewellyn, Design & Production Excellence Director, Greater China