Coke completes any meal. To show this, I turned the iconic Coke ribbon into a graphical steam effect above different types of food – clearly communicating the message in any language or location.
(Poster campaign produced in 2021)
GCD: Mike Pearson,CD: Michele Salati, AD Michele Salati, CW: Asela Marcelline, Food Icon design: N&MS
Client: Charlotte Sng, Creative Director, Greater China - Steve Llewellyn, Design & Production Excellence Director, Greater China