“Instagrampier” by Pierfrancesco Celada is a photographic project and final tribute to Instagram Pier, the no-longer-accessible place in Hong Kong and its Instagram account Instagrampier. I collaborated as a curator for the exhibition and Creative for the communications campaign and digital platform.
Digital Exhibition. I came up with the idea of creating a digital exhibition for the project – an online reconstruction of Instagram Pier for people to visit and experience while exploring the work of Pierfrancesco Celada from Instagrampier. www.instagrampier.com
Communication. For the launch of "Instagrampier”, we designed a visual identity inspired by and created on Instagram stories.
Curatorial Approach. Instead of showcasing a limited number of pictures from Instagrampier, I wanted to create a more unrestricted and immersive experience. I displayed over 1500 photographs in different formats, enabling viewers to understand the vastness of the project while getting a greater sense of the place and everything that happened there.
Awarded as The Best Virtual Reality Website Designs in the “Web design Awards”