A selection of campaigns made for Nike.
Nike Euro Cup
TV, print and poster campaign for the Nike Spanish National team, Euro 2008.
The Spanish team had experienced a tough couple of years and received extensive criticism from both fans and the press. Building on the already existing international headline "take the game to the next level", this campaign demonstrates the teams commitment to succeed by featuring each football player personally vowing to address a specific criticism or expectation. (Campaign produced in 2008)
Nike Zenith
Print and poster campaign for the new Nike sponsorship of the soccer team Zenith St. Petersburg. St. Petersburg is known for its aristocratic history where as Zenit St. Petersburg FC prides itself on meritocracy. What counts is passion and hard work. Headline: Blue blood is earned, not inherited. (Campaign produced in 2010)