Super Discount!, as the name implies, is about sales. In the sales process something interesting happens: the value of an object is debated, questioned and redefined. This project invites artists to think about their relationship to the art market. It creates room for discussion about the art market, advertising and artistic strategies. Super Discount! is an artistic action that includes a video piece and exhibition. The video is a parody of TV art sales while the exhibition generates direct debate on the relationship between art, the art market and advertising. The exhibition positions art pieces side by side with daily promotional objects thereby comparing art to the market, everyday merchandise products and the advertising world in a very particular way. This art project was developed and produced in collaboration with Nuria Krämer. Exhibited at: Otras Cosas de Villarrosas Gallery, Barcelona, 2010.