“Thieves. An Auction of Stolen Invisible Art”
How can a small, resourceless Art space stand out during the ArtBasel HK 2024 art fair? We stole famous artworks all over the world: the invisible ones. Easy to steal, easy to sell during a special auction.
Our victims? Andy Warhol, Yves Klein, Tom Friedman, Maurizio Cattelan, James Lee Byars, Rubén Gutiérrez, Salvatore Garau, Ying Bo.
This hybrid project, combining elements of a communication campaign and immersive art performance, gained Thy Lab the attention of major collectors and drove funds during Art Basel. (Campaign produced in 2024)
Client: THY LAB Hong Kong ~ CD/AD: Michele Salati ~ CD/CW: Cristiano Tonnarelli ~ Photographer: Nikita Shchukin ~ Performer: Alberto Gerosa ~ Sound: Yiannis Loukos ~ Typography: Formulatype